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About FlowMate

Two engineers in Sofia.
From automating our own work to yours.

FlowMate started as a side experiment. We were two engineers putting the new wave of AI tools to work on our own day — drafting, research, data cleanup, the dozens of small tasks that quietly eat a week. The tools were rough, but the pattern was impossible to ignore: once you wired them into a real workflow, hours of repetitive work simply disappeared.

It didn't take long to realise this wasn't specific to us — the same building blocks applied across completely different lines of business, from accounting and e-commerce to operations and support. To go deeper, we took paid courses on Skool that walked through AI automation step by step, and put everything we learned straight into practice. Soon after, we landed our first client — and FlowMate grew from there.

Mission

Automating Europe's SMEs.

European SMEs are 99% of EU businesses, 65% of EU employment, and 50% of EU GDP. They've been waiting for the same AI tools that San Francisco startups got two years ago. What they got instead were big promises and very little that actually worked.

Our mission is simple: get numerous European SMEs across a few verticals to a state where AI handles the work no human should be doing. No "transformation." Just real, boring automation of real, boring and costly problems — running in EU infrastructure, on EU compliance terms, in your own accounts.

We'll talk about it loud once we've done it for fifty. Until then, we ship.

We don't sell AI.We sell hours back to people who shouldn't be doing that work — and let them really focus on what drives their business forward.”
Founders

Who you'll actually work with.

Philip Zahariev

Philip Zahariev

Founder & CEO · Strategy, sales, delivery

Philip owns the front half of every engagement: working out which problems are actually worth solving. Most teams know something is slow or painful, but not which process is quietly costing them the most — or which one AI can realistically take off their plate. He sits with the business, maps how the work really flows, and separates the automation that pays for itself from the shiny idea that won't.

From there he designs the solution and makes the case for it — what gets built, what it replaces, and the concrete hours and euros it gives back. He runs sales and delivery on the same thread, so the thing we promise on the first call is the thing that ships, with no hand-off where the original goal gets lost.

LinkedIn ↗
Martin Nalbantov

Martin Nalbantov

Co-founder & CTO · AI Engineering

Martin owns the build. Before a line of code is written, he turns the agreed goal into a clear specification — what each automation must do, the edge cases it has to survive, and what "working" actually means in numbers. It's the difference between a demo that looks impressive once and a system you can trust on a Monday morning.

He's responsible for quality and security end to end: reviewing the code, hardening how client data is stored and accessed, and testing every workflow against real examples until it produces the same correct outcome every time. If an AI step can drift or fail quietly, his job is to catch it long before it ever reaches your accounts.

LinkedIn ↗
Principles

Six things we don't negotiate on.

01

Founder on every call

Goal of both founders attending every discovery and delivery review, so each of us completely understands the case we are dealing with.

02

Fixed-fee, defined deliverable

Every engagement has a fixed price and a written success metric. No "we'll bill against banked hours."

03

Your accounts, your code

Everything we deliver lives in your infrastructure, your API keys, your repos. We don't lock anyone in.

04

EU data, EU compliance

GDPR + EU AI Act + NIS2 baked into every contract. Non-EU only when YOU choose and sign off.

05

Honest "no" beats hopeful "yes"

If we can't ship in two weeks, can't model the ROI, or don't think it's worth doing, we say so on the first call.

06

Kill-or-scale at day 14

Two weeks in, we review the build honestly: scale it if it's working, stop it if it isn't. No sunk-cost momentum, no dragging out something that should be killed.

If any of that sounded right,
let's talk.

Book a free 30-minute call. Both founders on the line. We'll tell you on the call whether we're a fit or whether you're better off elsewhere.